«Алым парусам» придали ускорение

Этой осенью Москву украсили билборды с рекламой жилого комплекса «Алые паруса», одного из самых известных столичных девелоперских проектов. Информационный повод - старт продаж квартир в новых корпусах этого премиального объекта.

Слоган первого этапа «Алые паруса. Возвращение жилой легенды» отражает масштаб события и задаёт самую высокую планку для его восприятия. Развитие концепции идёт под слоганом «Алые Паруса. Новые корпуса».

Выбор этой концепции – результат креативного тендера, проведенного ведущим девелопером Москвы - компанией «ДОНСТРОЙ», которая является одним из любимых клиентов агентства последние 2 года.

Кроме того, нами разработан краткий фирменный стиль жилого комплекса, который построен на современном прочтении морских мотивов.

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