ICOM: International networkof independentadvertising agencies
ICOM was founded in 1950 in USA as National Federation of Advertising Agencies and became International Federation of Advertising Agencies in 1980.The network provides an opportunity for a free exchange of business ideasandexperience between ICOM members.
Nowadays ICOM is one of the world's largest and most powerful networks of independent advertising and marketing communications agencies.
Revenues: $2.5 billion
Members: 70+ agencies based in more than 50 countries
Coverage: 95% of the world's markets
Incomes: More than $380 mil.
ICOM executives select one agency from each countrywithexperience and business model that correspond to network’s high standards. Paradigma Communication Agency represents Russia inICOMfrom April 2011.